As a business owner, you are always looking for a way to increase your bottom line. Whether that be through promotions or advertising an upcoming event, you need something that is going to work in your best interest. If you are gearing up for a holiday promotion and want to draw in the biggest crowd possible, you can turn to one of the three methods below to advertise your big event.
Send Out Postcards
One of the oldest methods of advertising is that of sending out postcards. Since you can print these off in bulk, you can end up saving money on your printing costs. Print a special code on the postcard and tell the customer to bring them into the store as proof of the sale price. This will give you a way to track and see how effective your marketing was. Everyone has to get their mail, so you know that your postcards are going to get into the hands of your customers.
Decorate Your Storefront
If you have a large piece of commercial glass from a place like Central Falls Glass Co out in the front of your store, you can grab some decorative pens and go to town. For those who have some creative talent, this is one of the most inexpensive ways to advertise an upcoming special you have going on at the store. Since you can easily wipe the pens off, you can change your storefront window from one week to the next. With the upcoming holiday season, why not add in some holiday accents to spruce it up a little more.
Advertise on Your Sign
For business owners with a large sign in front of their store, you can easily grab some large letters and write about your upcoming promotion. Anyone driving down the road will be able to read the sign and know what specials you have going on and when. Depending on what type of sign you have at your store, you can attract even more attention with a bright neon sign. This will call attention to those passing by, especially during the nighttime hours.
Depending on your business situation, you might be able to employ a few different advertising tactics into your marketing plan. This will help to maximize your exposure and get you even more customers coming into your store. Take control of your upcoming promotion with one of the three tactics today, and start reaping the benefits soon.